October 18 |
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"The Business" appoints NewspaperDirect as its out-of-market partner
Source: NewspaperDirect Official Release
Global business newspaper available in key business destinations everywhere
Vancouver, Canada, October 18, 2005— NewspaperDirect is pleased to announce that The Business, the weekly business newspaper owned by Sir David and Sir Frederick Barclay based in London, has chosen NewspaperDirect as its exclusive out-of-market digital print, sales and distribution partner.
NewspaperDirect provides publishers with a network of over 400 print locations in 70 countries through which to print and distribute their titles to reach their readers wherever they may be, as well as online service www.Pressdisplay.com which provides direct access to newspaper titles through the Internet.
At The Business, we have a simple mantra by which we operate", explained Paul Woolfenden, Managing Director of The Business, "We want to deliver global business news on-paper, on-line, on-mobile at any time of day and night. Many of our readers travel the world on business (and pleasure) and NewspaperDirect is a very efficient way for us to be available in key business destinations."
"Mr. Woolfenden continued "NewspaperDirect presented us with a clear message on how we could work together, and on how the relationship would work. We also looked at the quality of the digital printed copy and we were very impressed. I believe that NewspaperDirect is the ideal partner to help us achieve our readership goals".
David Owen, NewspaperDirect Vice President for EMEA said, "The Business is a great product and NewspaperDirect can hopefully provide the catalyst for their future growth through improved global exposure. The Business is now available in print or electronic form when and where their readers require it."
Mr Owen added, "Our model of zero cost access to a global marketplace is attractive to a growing number of publishers and I am really looking forward to working with The Business to help build their circulation sales".
As for the future Mr Woolfenden had this insight, "So far we have focused on print-on-demand but we will quickly follow up with NewspaperDirect's online version. We believe that this medium will evolve as more readers come on board. So in terms of our 'out-of-country' availability, 'online' will itself become mainstream."
About NewspaperDirect
Founded in 1999, NewspaperDirect, based in Vancouver, BC, Canada, is the world leader in digital delivery and local printing of same-day newspapers from around the world. With over 290 newspaper titles, and a global network of over 400 print locations in more than 70 countries, NewspaperDirect delivers to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers and web browsers everywhere. The company has grown globally by establishing a partner network with over 50 licensed partners operating on six continents. NewspaperDirect also provides internet users with direct access to their favourite newspaper online through PressDisplay.com which leverages the company's extensive content base and leading edge technology.
About The Business
The Business newspaper was launched in January 2002 and reaches some of the most influential readers in the UK and internationally, with an influence way beyond its audited circulation of 160,000 copies every Sunday and Monday. It has the enviable reputation as having the UK's most original and incisive analysis of business, economic and political events. For more information, please visit www.thebusinessonline.com.
For more information please contact:
David Owen
NewspaperDirect VP EMEA
Phone: +44 (0) 1494 762 449
Information provided on behalf of NewspaperDirect by Media Matters
Phil Lowe
Phone: +33 (0) 467 954 285
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