NewspaperDirect's PressReader app gives flydubai passengers access to dozens of international newspaper titles while aboard

VANCOUVER, British Columbia, Feb. 14, 2013 - (PRNewswire): DTI Solutions, the in-flight solutions specialist, has announced a breakthrough in airline entertainment today by partnering with a leading provider of enhanced full digital replica publications, NewspaperDirect, to provide daily updated newspapers on-board Dubai’s low-cost airline flydubai.

Digital eReading solutions may be ubiquitous on the ground; however the complexities of the in-flight environment, such as compatibility with in-flight entertainment hardware and the logistics of frequently updating content, have made it a challenge to install these forms of entertainment in the skies.

From January 2013, flydubai passengers will have access to more than 45 newspaper titles on flights through DTI Solutions’ industry leading in-flight software solution: e-Reader. The software, which allows passengers to browse through reading material on in-flight entertainment systems equipped with touch-screen technology, integrates PressReader by NewspaperDirect, a media reading application that offers full-content, digital replicas of more than 2,200 newspapers and magazine publications from 100 countries in 56 languages.

Patrick Préfontaine, President of DTI Solutions, said: “We’re delighted to have helped flydubai achieve this historic project. We truly believe that e-Reader solutions are strategic for airlines to provide passengers with relevant and engaging content, while benefiting from the noted advantages of digital content such as weight and cost reductions, compared to paper-based media onboard.”

flydubai’s Chief Executive Officer, Ghaith Al Ghaith, explains: “Daily news consumption trends have shifted since the introduction of smartphones and personal electronic devices, and passengers now expect to be able to read their favorite newspapers electronically on board. Offering daily newspaper updates digitally is a real logistical challenge for airlines, and flydubai is proud to be the first to provide this enhanced passenger experience.”

Alex Kroogman, CEO of NewspaperDirect adds: “flydubai has taken on-board digital media consumption to the next level with daily updates from our extensive catalog of newspaper and magazine titles. We are delighted to have helped turn the concept of in-flight daily digital newspaper updates into a reality for the airline industry.”

About NewspaperDirect Inc.
NewspaperDirect delivers the world’s newspapers and magazines to millions of readers the way they want to receive them - in print, online, or on their mobile device, tablet or e-Reader - wherever they live, travel, work, study or play. NewspaperDirect is recognized as the world leader in multichannel content distribution and monetization, and is the chosen partner of more than 3,000 publishers from 100 countries. NewspaperDirect’s flagship application, PressReader delivers the most authentic newspaper and magazine reading experience on PCs, Macs, tablets, smartphones and e-Readers.

About flydubai:
Established in March 2008, flydubai is Dubai’s first low-cost airline and the fastest growing start-up airline in the world. Since commencing operations in June 2009, the airline has established an operational route network of more than 50 destinations across the Middle East, Africa, Indian Subcontinent, Asia and Central & Eastern Europe and has built up fleet of 28 aircraft. Owned by the Government of Dubai, the low-cost carrier supports the city’s commercial and tourism sectors by serving all travellers and providing them with affordable air links to a range of destinations. The airline is dedicated to quality service and comfortable travel, lowering costs by optimising operational efficiencies and offering the passenger more choice. flydubai Cargo started operations on 1 January 2012 and operates within the flydubai passenger network as well as to offline stations.

For more information about flydubai services, please visit flydubai.com.

About DTI Solutions
DTI Solutions is the applications and solutions division of DTI Software, the world’s leading in-flight entertainment (IFE) software provider. Over the past decade, DTI has established itself as the global leader of IFE games, developing its own cutting-edge entertainment software in addition to supplying popular licensed in-flight games to a majority of the world’s top airlines. DTI Software has over 90% of the in-flight games market share worldwide as well as an important foothold in the in-flight applications market through its solutions division DTI Solutions. In partnership with its parent company, Advanced Inflight Alliance, DTI works with its sister company IFP to provide a sole source for the entire in-flight passenger experience. For more information, go to http://www.dtisoft.com